Wowing Corporate Design & make it easy for dG members to stay on brand

  • Acting as a design guide for the brand dG

  • Developing the visual appearance of the brand dG

  • Providing feedback on layouts for dG documents

  • Co-creating graphic designs together with dG partners

  • Creating designs for marketing materials

Notizen

  • WHAT THIS ROLE NEEDS before STARTING A DESIGN PROJECT:

    - at least 3 weekdays heads up before the delivery date of the digital design
    - type of delivery file (pdf for web use, print pdf, powerpoint, ...)
    - latest possible delivery date
    - delivery channel (email, slack, google-drive-link)
    - does it need to be produced -> Brand material production role (-> check the process note)
    - file delivery destination: you, other dG member, Brand material production role ...

    In case of design changes:

    - which exact document needs changes (pdf, picture of it, original – it just has to be clear)
    - clear adaptation instructions + content (= text, logos, pictures ... )

    In case of a new designs:

    - for what do you need the design / what's the purpose / what should it be able to do
    - format / dimensions (eg. plot is no format, DIN A0 is, 297x210mm is)
    - content / text – as final als possible (clear content saves time of the design process)

    WHAT THIS ROLE NEEDS during THE DESIGN PROCESS:

    - feedback / change requests
    - proofreading, because this role does NOT copy-editing (there is the role Editor for that)!
    - final approval of you so that this roles knows the the corporate design project is completed

    WHAT YOU GET:

    - graphic designs/infographics/layouts on base of your briefings, the delivered content and our CI
    - drafts and changes until both parties are happy with the result
    - final files for printing / screen / ....

    NOT PART OF THIS ROLE:

    - producing text
    - copy-editing
    - creating complete folder/presentations/and so forth – this role delivers the design, you the content
    - communication with clients
    - automatic production of the materials, here you need to trigger the Brand material production role

    Great, so lets co-create awesome stuff!

  • all dG Partners are asked to use an email signature according to this template:
    https://docs.google.com/document/d/1ckBo_fpSmcSbo2JqZ0PQEApsnjTWz-aPtvlS1AyLqsM/edit#

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